How To Send Personalized Mass Emails In Gmail




Send Personalized Mass Emails In Gmail You can still show some individual care even if you’re communicating with a large group.

The results of your email marketing campaign may improve if you add a human touch, according to studies. As a result, you’re hurting yourself and your company’s reputation if you don’t customize your emails.

Learn how to better interact with your present and potential clientele by sending out customized bulk emails through Gmail. We also provide several suggestions for incorporating customization into your marketing efforts.

Here Are Two Methods to Get Started With Mass Email Personalization

You can make an email more unique by changing the subject line or writing the entire thing from scratch.

Keep in mind that you can’t use information like the recipient’s name, birthday, or purchase history unless that information already exists. That’s why you need a program that can send automated emails and has features like merge tags and custom fields. You can do two things with these options:

1. Lists can be broken down into subsets based on criteria like as location, previous purchases, or contact type (supplier, potential client, or consumer).
2. Customize your message: Using merge tags, you may personalize your email by inserting information about the recipient, such as their initial name or the date of a special event, such as their birthday.

Tips for Implementing Personalization in Your Work


How To Send Personalized Mass Emails In Gmail


There is a low barrier to entry for small business owners to boost consumer engagement (and thus, revenue) by sending tailored emails.

Here are some suggestions to get you started with sending customized emails:

1. Make it sound more like a letter from a friend than a sales pitch by personalizing the greeting by using the recipient’s first name.
2. Subject line customization: Make the subject line unique by referencing the customer’s previous purchases. A website specializing in home furnishings may ask, “How do you like your new throw?” Look at these comfy pillows!
3. A birthday greeting: On the subscriber’s birthday, an automatic communication with a discount code valid for a month will be sent out.
4. Classify each area: If you own a small chain of traditional stores, you might want to tailor the email to each place in which you have a presence. Use the content of the email to inform subscribers about deals that will be available at their specific store.
5. Regularly scheduled follow-ups: You can schedule time and personalized emails to be sent. Schedule a follow-up email to be sent one week following your initial contact if. For instance, you are a career counselor who offers free consultations.
6. Modify your language according to previous actions: Language used in a campaign launch will vary based on whether an email is being sent to a cold contact or an existing client. Use an overview of your services to kick off a cold email advertising a summer discount, while new products should be the exclusive emphasis of a warm email.

A Step-by-Step Guide to Send Personalized Mass Emails In Gmail

It doesn’t take a lot of time or money to send out tailored email campaigns. Your existing Gmail account can be used to send out customized emails immediately.

1. Get the Gumbamail Add-On.

With the help of the Gumbamail Google mail merge add-on, you may conduct email marketing campaigns without ever leaving your inbox. With Gumbamail, you don’t even have to leave your inbox to do things like start a monthly newsletter, send promotional emails, and follow up with consumers.

Downloading Gumbamail from the Google Workspace (previously GSuite) Marketplace is risk-free because of the app’s free pricing tier. To continue using your Gmail account, just follow the on-screen instructions.

You may also like: Select The Right Add-On Covers To Increase Your Car Insurance

2. Create a mailing list. Send Personalized Mass Emails In Gmail

Once you’ve installed the Gumbamail plug-in, the next step is to populate your address book. You may easily import contacts from other CRMs like Salesforce or Hootsuite by exporting them as a CSV file.

Make sure your list has everything you need before you import it, like contact information and addresses. Each column must have the name of the required field in the column header. After importing your contacts, you’ll be able to specify which columns hold certain kinds of information.

3. Create a First Draft of Your Email

Your message can be written after you’ve imported your list of subscribers. Launch a new campaign in Gumbamail by clicking “campaigns” in the sidebar of your Gmail account.

Choose an email template after giving your campaign a name and creating a subject line. You can quickly add your company’s colors, fonts, logo, and photographs to any of Gumbamail’s 800+ pre-made designs. You can start writing your message as soon as you’ve finished personalizing the sample.

4. Using Merge Tags. Send Personalized Mass Emails In Gmail

Inserting merge tags into the body of your email is how you may make it more specific to the recipient. Follow these instructions to make use of Gumbamail’s customization features:

In your drag-and-drop editor, select a text box and click on it.
To merge tags, use the black editor’s Merge Tags button (shown above).
Click on the desired tag and insert it. Choose the “First Name” area, for instance, if you want to personalize your greeting.
So long! The recipient’s name and other details will be inserted into the message once you send it.

5. Put It to the Test and Send It

Do a short test of your mass email before sending it out. To test your Gumbamail email, go to the Summary tab and then the “Send Test” button.

By sending yourself a test email, you can preview exactly how your message will look to your subscribers. After a last read-through and any required modifications. Your message is ready to be sent or scheduled for a later time.

6. Measure the Success of Your Ads

Adding a personal touch to your email correspondence will help you connect with your list on a deeper level. As a result, you should monitor your contact list frequently to detect any shifts in open, deliverability, or click rates.

For businesses, tracking outbound emails is a breeze with Gumbamail because of the comprehensive reporting metrics included in all premium accounts. Different levels of interaction. In addition, it has an appealing reporting dashboard that makes monitoring participation a breeze.

Send Personalized Mass Emails In Gmail with a personal touch with Gumbamail.

One simple strategy for boosting email list engagement is to send out more personalized messages. You can personalize your email’s opening, headline, and body to create a stronger bond with your readers.

Sending personalized mass emails has never been easier than with Gumbamail, an email service that works with your existing Gmail account. Gumbamail allows you to import your list complete with personalized fields. Merge tags allow you to easily modify the message before sending it out in bulk.

Get ready to experience the revolutionary impact that targeted mass mailing campaigns may have on your outreach efforts.


Leave a Comment